Course Overview
As customers become increasingly resistant to traditional marketing and advertising channels, smart businesses are finding strategic ways to engage audiences through valuable content. This practical course will give your team the skills to maximise the quality and reach of your online content. Whether you run your own business or create online content for a company, you’ll leave with a newfound confidence in your ability to build your brand through engaging online content.
Course Content
Understanding The Value of Content Marketing
- Ket factors that influence your visitors to engage with your brand and make purchases
- Best practise and industry examples of excellence in content marketing
The Fundamentals Of Successful Content Marketing
- Defining the value exchange for your audience and understanding their needs
- How to create and publish compelling content for your audience
- Creating a strategy and setting business objectives
- Establishing workflows and planning your content release cycle
The Content Marketing Mix - Selecting The Right Channels For Your Business
- Understanding how to plan for different channels and types of content - including web, social, mobile, blogs and video content
- Opportunities How to join your activities and channels, on and off-platform, within your strategy
Optimising Your Content For Maximum Traffic, Engagement & Sales
- Essential tips for creating engaging and shareable content
- The key things you need to know about SEO (search engine optimisation)
- Understanding the key drives for interaction across different channels
Meeting Business Objectives & Measuring Success
- Setting out your KPIs and defining success
- What should you measure and what do the results tell you?
- Key tools and strategies for measuring success
- Producing actionable insights for planning future activities and objectives
