Apple has hired as many as 50 doctors to work across its various teams, showing just how serious the iPhone maker is about its health tech, according to a new report by CNBC.
The report suggested that the dozens of doctors on staff convey the tech giant's seriousness in developing and integrating health features into Apple products.
Rather than just having products that cater to the "worried well" – a criticism Apple has faced numerous times – this revelation suggests that it intends to build applications helping people with serious and chronic health problems.
"These hires are not just for show, according to people familiar with the doctors and their roles," noted CNBC. "Many haven't disclosed their role at Apple at all, which is commonplace at a company that prides itself on secrecy.
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"CNBC was able to locate 20 physicians at Apple via LinkedIn searches and sources familiar, and other people said as many as 50 doctors work there," the report added.
Earlier this year, Apple unveiled its Apple Watch Series 4 with several health-tracking feature, such as an electrocardiogram sensor for measuring heart rate. In October it announced a partnership with medical equipment manufacturer Zimmer Biomet to help people recovering from knee and hip replacements.
This move shows that Apple plans to soon become a key player in the digital health market in the wake of slowing iPhone sales which have cast the company's financial security into doubt in recent months.
In a recent TIME interview, Apple CEO Tim Cook stated: "Apple's largest contribution to mankind will be in improving people's health and well-being."