What are the main steps to implement Big Data plans to make the most of consumer information?

By Joanna Giddings, Media Partner Coordinator at The Innovation Enterprise Ltd - Thursday, November 22, 2012


It really depends on what is your end goal. Also it depends on where you are in the chain. A retailer will get very different kinds of information than a CPG company. Speaking for myself, I always focus first on what is the customer experience I am trying to create. After that, then I go looking for the steps and data I need.

By Edward C., Product and Strategy Leader, Big Data, Machine Learning, Personalization, Digital Experiences - Monday, November 26, 2012

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